Principles of Business, Marketing, and Finance, Semester B
Self-paced
0.5 credits
Full course description
Course Description
Principles of Business, Marketing, and Finance B is the second semester in a two-semester series that explores the basics of business marketing and finance, as well as business law and ethics, government and labor, and career exploration. In Principles of Business, Marketing, and Finance B, students concentrate on marketing basics, marketing segments, marketing plans, business law and ethics, banking, credit, personal finance, corporate finance, and concludes with career exploration in multiple business fields. As part of this course, students are expected to reinforce their learning with real-life examples, independent research, and current events that affect everyday life.
Texas Essential Knowledge and Skills (TEKS)
UTHS courses are designed in alignment to the Texas Essential Knowledge and Skills (TEKS) which define the skills and content to be taught in each course and grade level in the state of Texas.
Semester Topics
- Unit 6: Marketing
- Unit 7: Business Law and Ethics
- Unit 8: Finance
- Unit 9: Government and Labor
- Unit 10: Career Plans
Course Objectives
Upon completing this course, you will be able to—
- explain the concepts of marketing strategies;
- define each component of the marketing mix;
- identify examples of an effective marketing mix;
- create an effective marketing mix for a product or service;
- explain the role of participation as a key element of marketing;
- compare the advantages and disadvantages of different types of banking services;
- examine investment growth by developing a personal investment plan;
- prepare an individual tax return;
- interpret the nature of balance sheets and income statements;
- comply with all applicable rules, laws, and regulations;
- differentiate among the roles of government in business;
- describe types of activities performed by governments in business; and
- explain the role of organized labor in society.
Required Course Materials
Please visit the Computer Requirements page to view minimum device, internet, and application requirements for all UT High School courses. Generally, a desktop or laptop device five (5) years or newer with access to an office suite, such as Microsoft Office or Google Workspace, will be adequate to participate in most UTHS courses.
Unless otherwise noted, students are responsible for purchasing or securing all the following course materials:
- Textbook: A textbook is not required for this course.
- Interactive Notebook: A paper or digital composition book is acceptable. For paper composition books, please also have the following items on hand:
- Pens or Pencils
- Glue or Tape
Course Organization
Students must complete the course in sequence: You will not be able to access the next unit until all work in the preceding unit is completed. You may take your final exam only after completing all units and submitting all graded assignments.
- Units: Each unit includes multiple lessons and graded assignments as well as ungraded practice quizzes to help you check your understanding of the material.
- Summative Assessments: Each course includes two online, virtually proctored summative assessments testing your understanding of the material presented in the preceding 2-3 Units.
- Format: Online, Multiple-choice
- Time Allowed: 1 hr 30 min
- Final Exam: Each course includes an online, virtually proctored final exam testing your knowledge of all material presented in the course.
- Format: Online, Multiple-choice //or Online, Multiple-choice and free response//
- Time Allowed: 3 hrs 20 min
Course Grade Weighting
Your final course grade is calculated by weighting the three assignment groups displayed in the table below:
| Assignment Group | Total Assignments | Weight |
|---|---|---|
| Graded Assignments | 12-18 | 50% |
| Summative Assessments | 2 | 25% |
| Final Exam | 1 | 25% |
Online Proctored Exams
All course exams, including both summative assessments and the final exam, must be completed online. Students must test online with Proctorio and are required to add the Proctorio extension to either their Microsoft Edge or Google Chrome browser—installation instructions are provided in the student's course. Proctorio uses a student's computer, web camera, and microphone to record video of both the student and their desktop during the exam. Then, UTHS instructors review the student's exam video data collected by Proctorio. Only authorized UTHS staff and instructors can view the exam recordings. Student data is not shared with any persons or organizations outside of UTHS and are deleted after one year. We encourage you to visit Proctorio's Data Security and Privacy site pages to learn more about how we protect student date.